So the Circle-of-Life mantra isn't anything new to the company; when I was hired in 2006 it was basically just a cyclical flowchart of sorts to get employees to understand how GameStop earns profit. Preorders lead to new purchases, which lead to trade-ins, which lead to subscriptions and then wrap back around to preorders.
This news doesn't surprise me at all considering GameStop's history towards it's grunt workers, but at the same time still strikes me as a tad out-of-left-field due to their attitude change towards performance numbers around 2012/13.
GameStop can't keep up with the sales methods of non-specialized stores and online retailers anymore and as a former employee I can't wait to see it finally disappear. Not because of how they "rip-off" customers (let's be honest, no one forces you to go to GS) but because of how they abuse their employees.