It's a Lego game. If you enjoy their formula of breaking and building Legos to solve puzzles and collecting studs and gold/red bricks - you will enjoy this game. The only difference is instead of unlocking characters with special abilities (which are used to access different areas of missions) in game, you now buy them in the real world, with real money.
One annoying aspect of the game is that it requires you to move characters to different locations on the portal. I must be getting old and lazy, because I have no desire to get up and swap the characters around. So here's a pro-tip - put the portal next to you. The gimmick is hit and miss as most of the time the swapping seems entirely arbitrary, but there are times where it actually adds to solving a puzzle.